Case Studies
Case Studies
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Client Challenges
Our fighters—Usyk, Lomachenko, Janibek, and Mean Machine—were appearing on major ESPN cards, but lacked the pre-fight content, brand clarity, and storytelling needed to capitalize on the spotlight.
What We Did
We handled full media positioning for each fighter ahead of ESPN events. That included tailored content rollout, visual branding, sponsor integration, and narrative development aligned with ESPN’s fight week rhythm.
Key Highlights
• 42% increase in social engagement during ESPN fight weeks
• Over 129M total impressions across fighter content and partner reposts
• Fighter storylines featured in ESPN digital pre-fight coverage and highlights
Client Challenges
Our fighters—Usyk, Lomachenko, Janibek, and Mean Machine—were appearing on major ESPN cards, but lacked the pre-fight content, brand clarity, and storytelling needed to capitalize on the spotlight.
What We Did
We handled full media positioning for each fighter ahead of ESPN events. That included tailored content rollout, visual branding, sponsor integration, and narrative development aligned with ESPN’s fight week rhythm.
Key Highlights
• 42% increase in social engagement during ESPN fight weeks
• Over 129M total impressions across fighter content and partner reposts
• Fighter storylines featured in ESPN digital pre-fight coverage and highlights
Client Challenges
Our fighters—Usyk, Lomachenko, Janibek, and Mean Machine—were appearing on major ESPN cards, but lacked the pre-fight content, brand clarity, and storytelling needed to capitalize on the spotlight.
What We Did
We handled full media positioning for each fighter ahead of ESPN events. That included tailored content rollout, visual branding, sponsor integration, and narrative development aligned with ESPN’s fight week rhythm.
Key Highlights
• 42% increase in social engagement during ESPN fight weeks
• Over 129M total impressions across fighter content and partner reposts
• Fighter storylines featured in ESPN digital pre-fight coverage and highlights
Client Challenges
Jacob & Co. was looking to expand its presence in combat sports and reach a broader luxury-driven audience in the Middle East. Meanwhile, our fighter needed a prestige sponsor that matched his brand and elevated his market appeal.
What We Did
We brought Jacob & Co. on as a sponsor for a globally televised boxing event and facilitated the creation of a custom 1-of-3 limited-edition timepiece tied to the promotion. The partnership was positioned to resonate with Saudi luxury audiences, merging combat sports and high fashion in a culturally relevant way.
Key Highlights
• 564M+ global impressions with presence across fight week media
• Co-branded content reached 4.6B+ social views and 1.5M+ PPV buyers
• Major brand exposure across Saudi press, influencers, and luxury circles
Client Challenges
Jacob & Co. was looking to expand its presence in combat sports and reach a broader luxury-driven audience in the Middle East. Meanwhile, our fighter needed a prestige sponsor that matched his brand and elevated his market appeal.
What We Did
We brought Jacob & Co. on as a sponsor for a globally televised boxing event and facilitated the creation of a custom 1-of-3 limited-edition timepiece tied to the promotion. The partnership was positioned to resonate with Saudi luxury audiences, merging combat sports and high fashion in a culturally relevant way.
Key Highlights
• 564M+ global impressions with presence across fight week media
• Co-branded content reached 4.6B+ social views and 1.5M+ PPV buyers
• Major brand exposure across Saudi press, influencers, and luxury circles
Client Challenges
Jacob & Co. was looking to expand its presence in combat sports and reach a broader luxury-driven audience in the Middle East. Meanwhile, our fighter needed a prestige sponsor that matched his brand and elevated his market appeal.
What We Did
We brought Jacob & Co. on as a sponsor for a globally televised boxing event and facilitated the creation of a custom 1-of-3 limited-edition timepiece tied to the promotion. The partnership was positioned to resonate with Saudi luxury audiences, merging combat sports and high fashion in a culturally relevant way.
Key Highlights
• 564M+ global impressions with presence across fight week media
• Co-branded content reached 4.6B+ social views and 1.5M+ PPV buyers
• Major brand exposure across Saudi press, influencers, and luxury circles
Client Challenges
Novikov Beverly Hills needed a reliable way to drive attendance for premium experiences — including holiday dinners, DJ nights, and appearances by special guests — in a saturated luxury dining market.
What We Did
We launched branded SMS and email campaigns tailored to each event, delivering clear, timely messaging with high-end creative that matched the Novikov tone. Every campaign was built to convert — with direct links to book and language aligned with the brand’s exclusivity.
Key Highlights
• 3x increase in reservations within 24 hours of each campaign
• 47–52% open rates across segmented guest lists
• Sell-outs for key nights, with no need for paid ads
Client Challenges
Novikov Beverly Hills needed a reliable way to drive attendance for premium experiences — including holiday dinners, DJ nights, and appearances by special guests — in a saturated luxury dining market.
What We Did
We launched branded SMS and email campaigns tailored to each event, delivering clear, timely messaging with high-end creative that matched the Novikov tone. Every campaign was built to convert — with direct links to book and language aligned with the brand’s exclusivity.
Key Highlights
• 3x increase in reservations within 24 hours of each campaign
• 47–52% open rates across segmented guest lists
• Sell-outs for key nights, with no need for paid ads
Client Challenges
Novikov Beverly Hills needed a reliable way to drive attendance for premium experiences — including holiday dinners, DJ nights, and appearances by special guests — in a saturated luxury dining market.
What We Did
We launched branded SMS and email campaigns tailored to each event, delivering clear, timely messaging with high-end creative that matched the Novikov tone. Every campaign was built to convert — with direct links to book and language aligned with the brand’s exclusivity.
Key Highlights
• 3x increase in reservations within 24 hours of each campaign
• 47–52% open rates across segmented guest lists
• Sell-outs for key nights, with no need for paid ads
Let’s chat.
Big moves start with bold partnerships. Whether you're looking to break through the noise, build cultural momentum, or create campaigns that convert—let’s make it happen.
Pai Media
Pai Media
Pai Media
Let’s chat.
Big moves start with bold partnerships. Whether you're looking to break through the noise, build cultural momentum, or create campaigns that convert—let’s make it happen.
Pai Media
Pai Media
Pai Media
Let’s chat.
Big moves start with bold partnerships. Whether you're looking to break through the noise, build cultural momentum, or create campaigns that convert—let’s make it happen.
Pai Media
Pai Media
Pai Media